AURORA, Ill. -- AAA Chicago is celebrating National Breast Cancer Awareness month in a unique way: by painting its line of tow trucks pink.
The auto club group says the pink tow trucks will service the Chicagoland area, and are likely to be seen by more than 10 million people over the three-month campaign.
"Our hope is that pink tow trucks will garner attention and spread awareness to help in the fight against breast cancer, which is the second leading cause of cancer death in women," said Gerry Gutowski, senior vice president of AAA Automotive Services.
AAA employee Alene Adams is particularly excited that the company she works for is raising awareness for breast cancer.
"I am a breast cancer survivor and I work for AAA in Chicago," said Adams. "It's comforting to know that the company I work for understands what I am going through and would support awareness initiatives in such a visible way."
AAA Chicago is also a sponsor of the Making Strides Against Breast Cancer Walk in Chicago.