Cereal getting healthier as advertising for unhealthy brands increases

By Web Producer
By NBC News

Cereal getting healthier as advertising for unhealthy brands increases

June 22, 2012 Updated Jun 22, 2012 at 10:34 AM CDT

NEW HAVEN, CT -- Cereal companies are improving the nutritional quality of their children's products, but they continue to market their unhealthy cereals to kids, according to a new report.

The study from the Yale Rudd Center for Food Policy and Obesity finds a majority of cereals marketed to children have gotten healthier, having less sodium and sugar and more fiber.

However, kids are, at the same time, seeing more television ads for the least nutritious brands, as well as banner advertising on children's website and mobile phone games.

The researchers also found some of the healthiest children's cereals, like regular Cheerios and Frosted Mini-Wheats are marketed to parents instead of children.

Experts say they are happy with the improvement made to the nutritional content of kids' cereals, but they say more needs to be done to limit the number of ads children see for the least nutritious brands.

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