FDA launches "real cost" anti-smoking campaign

By WEEK Producer

February 4, 2014 Updated Feb 4, 2014 at 10:06 PM CDT

The FDA is launching a new series of anti-smoking ads targeting at-risk teens.

The "real cost" campaign will attempt to reach the estimated 10 million American teens who have begun or are likely to begin using tobacco.

The ads are based on studies that show young people are more worried about what smoking may do to their appearance, rather than the long-term risk of cancer.

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