Get Covered Illinois partnering with "news" website

By WEEK Producer

February 11, 2014 Updated Feb 11, 2014 at 11:12 AM CDT

ILLINOIS -- Getting people to enroll in healthcare is reaching a whole new level.

The state of Illinois is partnering with "The Onion," a news satire website, to appeal to young adults.

Get Covered Illinois hopes the new marketing plan gets uninsured young adults to enroll in health coverage before the deadline of March 31st.

The Onion will run banner ads, editorials and have a custom "news" section featuring Get Covered Illinois.