Mac & Mac's pick: "Grumpy Cat" at South by Southwest

By WEEK Producer

March 11, 2013 Updated Mar 11, 2013 at 10:37 PM CDT

In Austin, Texas a big 2-week extravaganza is taking place.

It's called "South by Southwest", and 300,000 people are expected to visit Austin during that time. There are new films, music, a tech expo, hundreds of things to see and do. NBC is even renting bicycles so people can get around downtown Austin.

So, with all this available, what are folks lining up to do? Get their picture taken with "Grumpy Cat".

Yes, "Grumpy Cat", an internet sensation, is among the interactive activities at South by Southwest. Most of the "active" is from the people. The cat truly doesn't see to care what's going on.

We can be assured that the cat's owners, who have a website with "Grumpy Cat" T-shirts and coffee mugs absolutely do care. Grumpy just got a "Friskies" cat food contract.