United Way raises $100,000 in Heart of Illinois

By WEEK Producer

July 13, 2013 Updated Jul 13, 2013 at 11:09 PM CDT

PEORIA, Ill -- Teams of scavengers could be seen all over Peoria Saturday morning, all competing for a grand prize of $1,000.

Generation United held the fourth annual Mad Dash in partnership with 22 local non-profit organizations.

The city-wide competition puts teams through a series of challenges, while showing off some of the work of the Heart of Illinois United Way.

It also attracts young professionals to organizations where they can volunteer their time.

"There's a lot of companies that have our demographic of employees, those 23 to 45 year old individuals and many of them want to be involved in the community but they don't necessarily know how to do that,” says Campaign Associate Stephen Peterson. “Gen U and the Mad Dash is a great way to kind of acclimate to that community and get a feel for what's out there in the non-profit world."

The winning team received a total of $1,000 in CEFCU Visa gift cards.

In four years, the event has raised more than $100,000 dollars for the United Way.