Reuters Summit-UPDATE 1-Wal-Mart to launch new Great Value items

By REUTERS

July 15, 2010 Updated Mar 16, 2009 at 12:02 PM CDT

CHICAGO (Reuters) - Wal-Mart Stores Inc is
introducing more than 80 new Great Value products as the world's
biggest retailer relaunches its private brand.

Andrea Thomas, senior vice president of private brands for
Wal-Mart, told the Reuters Food and Agriculture Summit in Chicago
Monday that the relaunch includes new items such as
double-stuffed sandwich cookies, frozen pizza and organic
cage-free eggs.

The retailer also said it changed formulas for 750 products
under the Great Value brand, which includes thousands of products
across 100 food, beverage and household product categories.

Wal-Mart has said that its private brands are becoming more
important as a consumers look for ways to stretch limited budgets
amid the recession.

Thomas said she has worked for 18 months on the relaunch,
which includes some new items, reformulated items and existing
items in new packages. Some reformulated products include cereal,
cookies, yogurt, detergent and paper towels.

The new Great Value items will begin rolling out this month,
with the entire brand in the new packaging by the end of the
summer, Thomas said. The new packaging features pictures on a
white background, which Thomas said made the items easier for
shoppers to find on store shelves.

Wal-Mart shares were down 16 cents, or 0.3 percent, at $49.03
on the New York Stock Exchange.
(For summit blog: http://blogs.reuters.com/summits/)
(For more on the Reuters Food and Agriculture Summit, see
[ID:nSP463170])
(Reporting by Nicole Maestri, Writing by Martinne Geller; Editing
by Phil Berlowitz)

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