Third CAT viral video hits YouTube

By WEEK Producer

Third CAT viral video hits YouTube

May 27, 2014 Updated May 27, 2014 at 5:22 PM CDT

PEORIA, Ill. – Caterpillar has released the third video in its “Built for It Trials”.

The new video Cat Mini Excavator Proves It's Not a "Bull in a China Shop" shows off the precision of one of Big Yellow’s smaller machines.

Cat’s first two videos “Jenga” and “Gravity” already have a combined 2.5 million views on the company’s YouTube page.

"The videos are only available on youtube," said Archie Lyons, Caterpillar Global Brand Marketing. "The primary audiences are really across the gammit. It's for people who could be a future employee of us. It could be someone who's a current customer. It could be a future customer and it could be a shareholder. All those people can see something in the videos that changes their perception of who CAT really is."

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