PEORIA, Ill.-- The world's largest brand consultancy has ranked Caterpillar as 64th among the global 100 Top Brands.
Big Yellow comes in before well-known brands like Visa, Avon, Kleenex, and Yahoo!.
Caterpillar jumped six places over the last year, increasing its brand value 19% since 2010.
"Caterpillar's increase in value this year can be linked to multiple factors such as its impressive global expansion, its unwavering commitment to its employees, and its reliance on the strength of its brand," read the Interbrand Report. "As fervent believers in employee investment, Caterpillar conducts multiple programs to motivate, support, and guide its global workforce, striving to make its people proud to be part of the company."
The full Interbrand Report can be read here.