When it comes to talking on the phone, there is no shortage of stereotypes telling us that females love doing it more. But just how true is this?
According to a news release issued Thursday, that question prompted data analysts at Marchex, Inc. to analyze more than 200,000 phone calls placed to U.S. businesses in the past year to uncover how the sexes behave.
The data revealed some surprising truths: Men actually spend 13 percent more time on the phone. And they’re more talkative than women. On average, male callers stayed on the phone for 7 minutes 23 seconds and women for just 6 minutes 30 seconds.
The study also found that men spoke more and spoke faster than women. The average male caller spoke 236 words per call at 32 words per minute and the average female spoke 227 words per call at a rate of 24 words per minute.
“All of us carry around ingrained gender biases whether we realize it or not,” said Eric Taylor, senior analyst at the Marchex Institute, a research and analytics team that publishes findings on mobile advertising and the digital call industry. “But these biases can and do impact business. That’s why it’s valuable to look behind the curtain of what you think is true and discover what’s really there.”
Read the entire news release from Marchex HERE.