The Heart of Illinois United Way is kicking off its fundraising campaign with a different focus this year.
After the traditional breakfast this morning... festivities continued with a day of Sharing Food Drive.
125 volunteers collected canned food donations.
In these challenging economic times charitable giving is suffering.
So, the United Way's strategy for fundraising has changed.
A specific dollar goal is not set, and more emphasis is being placed on getting new participants in activities like this one.
United Way employee Gina Edwards says, "When we talked this year about setting a goal and we really looked at what the need was in the community and what we really feel since it's such a difficult time it's really hard to to try to come up with that number what we're going to do is try to, we've encouraged everybody to bring a friend along, bring more people into the mix and we know that the generosity of Central Illinois really come through as we get more people involved with the United Way campaign."
50 Pacesetter organizations have already contributed more than a million dollars to start the campaign.
And hundreds of volunteers participated in the annual Day of Sharing.
The Heart of Illinois United Way funds 47 health and human service agencies in the region.