PEORIA, Ill. -- The first visible sign of Peoria's newest anti-violence campaign was unveiled Wednesday.
The new "Don't Shoot" campaign billboard is one of many set to go up in the River city.
Under the campaign, law enforcement departments are working with Peoria city leaders to fight crime on several levels.
Together, they will call on criminals directly to change their ways... Or else face legal consequences.
It's a policy known as "focused deterrence."
"It's been effective in other cities, it appears we have the right component parts here so we're optimistic," said Peoria County State's Attorney Jerry Brady.
Residents are encouraged to read David Kennedy's book "Don't Shoot," which outlines the anti-violence campaign that's been used in other cities.
It is available at Common Place and the Peoria public libraries.