Caterpillar debuts second video in "Built For It" series

By WEEK Producer

Caterpillar debuts second video in "Built For It" series

May 6, 2014 Updated May 12, 2014 at 9:55 PM CDT

PEORIA, Ill. -- Caterpillar has launched another video following their popular 'Built for it' Jenga video.

This one features one of their newest Cat products, the B15 smartphone.

The video, called “Gravity”, puts the phone to the test to see if it's as rugged as their larger products.

The phone was designed to be extra durable to align with the Cat brand.

"The phone can withstand water, as you can tell it can stand being rolled over by a multi-train loader,” said Diane Liantz-Rickard, Global Brand Marketing Manager for Caterpillar. “This phone was designed with our customers in mind. They are often times in very challenging work environments."

The phones are now available at select retailers.

This probably won't be the last of viral videos coming from Caterpillar.

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