EAST PEORIA, Ill. -- Gordman's opened Thursday in East Peoria.
Store managers say shoppers will discover an incredible selection of today's latest brands, fashions and styles.
Gordmans is boasting of 60 percent off department and specialty store prices, and officials say new merchandise arrives daily.
The East Peoria store is Gordman's 12th location in Illinois.
"It's great, I cannot wait to shop here," said shopper Michelle Hilst.
Gordman's also presented East Peoria Elementary School with a check of $2500 as part of their Partners in Education program.