PEORIA, Ill -- As Best Buy employees in Peoria prepared for Black Friday prices, customers outside were jumping up and down in demand for discounts.
On early morning shopper said, "it's just been crazy. It's really, really cold out."
But sometimes, being a little crazy and cold is the best way to get your hands on hot deals.
"I just make sure I've got enough blankets and a tent to stay warm and keep out of the wind," said Black Friday shopper Chris Ashley.
Ashley says he waited in line since Thanksgiving night to get two flat screen TVs for under $300.
Best Buy employees say opening even earlier at midnight helps keep the mayhem to a minimum.
"For us, we don't consider it crazy," saus Best Buy employee Shanda Perez. "We really try and control everything and make it a very safe environment for our shoppers this holiday."
Not far off, some stores in the Northwoods Mall like JC Penney opened to a more traditional Black Friday sunrise.
Penney's is hosting an all-day sale to make things more convenient for customers.
That still didn't keep some consumers from the early bird shopping spree.
"People lined up at all the doors and came rushing in the store," according to Store Leader Richard Hudson. "It's just a lot of fun, lots of smiles and lots of happy customers."
"I think a lot of people live for today," said Dionne Spadoni of Washington. "I think they're excited to be here and kind of get in to the holiday spirit."
And those who missed the best early morning prices still have time to get discounted deals for the holidays.