MANHATTAN, Ks. -- If you serve it, they will come.
That was pretty much the motto Friday night at Kansas State University.
The University announced on social media that bacon would be served free to students if they attended that women's basketball home opener.
It was a way to get more male students to attend, although the team marketing director says the whole idea started as a joke.
It took six hours to fry up the 300 pounds of bacon.
And in other bacon news: Power-bacon, a new deodorant bringing the freshness of fried pig to an underarm near you.
The product is the latest bacon infused product from Seattle's J&D Foods.
The people who brought you bacon-sented sunscreen and bacon-aise for your sandwhiches.
They say it will not only attract the opposite sex, but many kinds of wildlife as well.
You are advised not to wear it in the woods without carrying a gun.