CENTRAL ILLINOIS -- Art Ginsburg, the founder of Mr. Food, passed away Tuesday night from pancreatic cancer.
Ginsburg, who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good!", was diagnosed just over a year ago.
The cancer had gone into remission following early treatments and surgery but returned earlier this month.
With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country, including ours.
He had been a regular on News 25 for as long as anyone can remember.
He published 52 Mr. Food-related cookbooks, selling more than 8 million copies.
Mister Food, Art Ginsberg, was 81 years old.