Peoria Riverfront Museum cuts prices

By WEEK Producer

August 23, 2013 Updated Aug 23, 2013 at 8:43 PM CDT

PEORIA, Ill. -- Faced with disappointing attendance in its first year, Peoria's Riverfront Museum is cutting the price of admission to its galleries and planetarium by a dollar.

Tickets to the giant screen theater will also be cheaper.

"We took (theater admission) from 9 to 7 dollars to 7 to 5 dollars," said museum interim CEO Debbie Ritschel.

The new pricing starts this weekend.

Ritschel says the decision was made after collecting information about what other museums charge and from public feedback.

"We need people to come back multiple times. One of the things they mentioned to us was that if it were a little less expensive they probably would consider it more often," Ritschel said.

In addition to cheaper pricing there's also another new incentive - combo deals that tie together daytime admission to museum galleries and the giant screen theater.

Soon the theater concession stand will begin serving beer and wine.

Ritschel says another issue that's slowed attendance has been parking.

"Members are going to get a letter in the next two months (offering) as a member benefit free parking coupons," said Ritschel.

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