Popular Valentine's Day gifts online not flowers, says study

By WEEK Producer
By NBC News

Popular Valentine's Day gifts online not flowers, says study

January 24, 2013 Updated Jan 24, 2013 at 11:54 AM CDT

SAN FRANCISCO, Calif. -- Valentine's Day is just around the corner, and if you're thinking of buying a gift online, the most popular gifts may surprise you.

Ebates.com has found the most popular Valentine's Day gifts purchased online are not flowers and chocolates, but rather, clothing and accessories.

That's according to sales data gathered by Ebates during its Valentine's Day sale last year.

Clothing and accessories accounted for 30 percent of sales, followed by gifts of travel, consumer electronics, and health and beauty products.

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