PEORIA, Ill. -- Now that Black Friday is over, it's time for the underdogs to shine.
Local shoppers were out and about Saturday, showing their support for small businesses in the Heart of Illinois.
The Black Friday rush is over with door busters at big box stores, but the community isn't done shopping.
Local consumers are showing their spirit on "Small Business Saturday."
"Black Friday attracts the crowds with the big door busters and those things so it's nice that this specifically targets small businesses and has something different for us," said KM Home and Gifts Owner Donnie Stevenson.
Stevenson just opened his gift store at the Shoppes at Grand Prairie a few weeks ago.
He says he couldn't be happier with the local loyalty.
"It's not so much the good deals as it is finding the interesting stuff. And I think you find unique, interesting stuff at small businesses and things like that so again more personal touch," said Joe Needham.
Adding a personal touch is just what Tyler and Lindsay Schwend were doing at Apple's Bakery in Peoria.
"We're having a baby and we just found out it's a boy so we're getting a cupcake with blue icing on it to show to our parents so they can share the news with us, so we're doing it that way," said shopper Tyler Schwend.
It's a personal experience the Schwends say they couldn't have without small businesses.
"The small business, they'll go the extra mile for you. So it's nice to have one so near by that we can come into and have that special touch," said Tyler Schwend.
"We can't mass produce like a big chain store, however, when it comes to what you love and local favorites, what we do well, it's no comparison," said Apple's Bakery employee Kenzie Kelley.
Apples Bakery, is also giving back. Ten percent of their profits from Small Business Saturday will go to the Community Workshop and Training Center to help those with disabilities.
So, for many gift givers who are looking to add a personal touch, it seems thinking and shopping small is the best way to go.