PEORIA, Ill -- Christmas comes only once a year, but every year it seems to come earlier and earlier.
Black Friday is usually thought of as the busiest shopping day of the year, but several retailers are saying 'why wait?', leading to the so-called 'Black Friday creep'.
This year, some retailers are starting a new holiday tradition.
Wal-Mart, Sears, K-Mart and Toys 'R' Us have all announced they are opening at 8 p.m., and Target will open at 9 on Thanksgiving night, letting shoppers get a jump start on those Black Friday deals.
"Shopping early isn't for everyone, but a lot of customers have asked for that option, that convenience," said Tom Aiello, a Manager at Sears.
Some local consumers say we are getting away from the importance of Thanksgiving.
"For Thanksgiving I think we should keep that a holiday and let family spend time together," said Metamora resident Lori Packman.
Peoria resident Cynthia Wood said, "I think there is plenty of time before Christmas, you don't have to take Thanksgiving to do your Christmas shopping."
It's not just the shoppers skipping out early on grandma's pumpkin pie, thousands of employees will cut dinner short for a chance at some extra holiday pay.
"If the business chooses to be open, you work for the business, you go do what you gotta do," said Morton resident James Hokinson.
In comparison, locally owned Apricot Lane is opening at 8 a.m. on Black Friday, what some may consider late. Employees say they appreciate the time with their family on Thanksgiving and not having to worry about work.
"By the time it hits 9 o'clock you're exhausted; you don't want to go shopping and none of your employees want to come in when they want to be with their family. I mean, you can open as early as you want, but our deals our still going to be the same at 8 in the morning," said Apricot Lane Assistant Manager Brittany Jackson.
"To shop or slumber?" That will be the question for many American consumers this Thanksgiving night.