Kentucky Fried Chicken explores branding changes

By WEEK Reporter

Kentucky Fried Chicken explores branding changes

July 26, 2013 Updated Jul 26, 2013 at 2:52 PM CDT

LOUISVILLE, Ky. -- Kentucky Fried Chicken has evolved over the years. It is now called "KFC", but it could go through another name change.

The restaurant chain is looking to open a new location called "KFC Eleven", in Louisville in the next week or so.

It is called "Eleven" for the 11 herbs and spices in their recipe.

Instead of regular fried chicken, this location will only serve boneless chicken. It will also feature flat bread sandwiches along with chicken and rice bowls.

KFC is owned by Yum Brands, who also own Taco Bell. The company has been looking to update its brands to attract customers who want fresh foods and more natural ingredients.