The Centers for Disease Control estimates more than 100,000 Americans quit smoking as a result of its recent media campaign.
The "tips" campaign ran nationally for three months during 2012. It featured emotional stories of former smokers now living with tragic health consequences.
The ads encouraged people to call a national quit hotline for support and offered a website to help smokers.
According to study results, 200,000 people quit smoking after the campaign and experts estimate 100,000 will quit permanently.
"This is fantastic news because we know if people quit successfully, they're adding over a decade of life to their existence. So it's fabulous news and far exceeded our expectations,” said Dr. Tim McAfee, CDC Office On Smoking and Health.
A second set of tips ads aired earlier this year and more are planned for 2014.
Read the entire news release from the CDC by clicking HERE.