New marketing resurrects old brands

Credit: MGN Online

New marketing resurrects old brands

January 20, 2014 Updated Jan 20, 2014 at 2:01 PM CDT

With the growing number of Baby Boomers retiring, some companies are banking on bringing back products of their youth.

Soft drink, cereal and candy makers are using retro-branding to appeal to the growing nostalgia market. Find out more about this story by watching the video below.