Phone number shown in Old Spice ad leads to free Super Bowl tickets

Phone number shown in Old Spice ad leads to free Super Bowl tickets

January 30, 2014 Updated Jan 30, 2014 at 1:27 PM CDT

With the Super Bowl coming up, Old Spice decided to spice things up and pre-release an ad that will air during the big game.

In the ad, there's a hidden phone number. A viewer decided to call that number and unsuspectingly was gifted two tickets to the Super Bowl. Watch the video below to find out more.