The big tease: Super Bowl ads aim to go viral

The big tease: Super Bowl ads aim to go viral

January 29, 2014 Updated Jan 29, 2014 at 1:33 PM CDT

When the Super Bowl gets underway Sunday evening, millions of viewers will tune in, not for the excitement of the game, but for the latest in big-dollar advertisements.

This year, advertisers are turning to teaser ads to build hype. Find out more about this story by watching the video below.