Many Santa Clause Parade spectators showed up this morning bearing gifts.
The Salvation Army in partnership with a local food bank collected coats for kids and canned goods.
Donations began flooding in before the parade even got underway.
Major Evie Diaz said "The need is great. Even though we know the economy is getting a little better, we still have an increase in the number of people who are requesting food and the other basic needs that we provide in this community, so we definitely need help this season."
If you didn't make it to the Santa Claus Parade or forgot to bring a coat with you this morning, Salvation Army officials say you can still drop them off at HyVee this weekend.