Beauty is in the eye of the beholder, it's said. Or sometimes on the face of the beard-holder.
The International Beard contest in Germany saw 163 men from around the world face off against each other.
There are 18 different categories, including such things as ""Kaiser empire mustache," "freestyle whiskers," "musketeer chin beard," "cowboy," and "natural beard with styled mustache."
Costumes to go along with beard style are a factor as well.
There is no swimsuit competition.
The fellow with the top hat is American Arne Bielfeldt who won the "freestyle" competition, but top prizes went to the home team, a couple of Germans.