Mac & Mac's Pick: Super Cool Biz

By WEEK Producer

June 3, 2013 Updated Jun 3, 2013 at 10:31 PM CDT

The fight against excessive energy use has its own look in Japan.

It's called "super cool biz."

To showcase cool summer office wear, Japan's Government recently held a fashion show in Tokyo .

The government encourages workers to dress casual--allowing companies to cut air conditioning use.

The "super cool biz"campaign kicks off each June.

This year, not only Japanese businessmen, but women office workers are being encouraged to wear "super cool" clothing.

Big department stores provided models of "cool" outfits, and Japan's environment minister ---not wearing a tie --made his own pitch for "super cool biz."