Mac & Mac's Pick: Utilizing his bald head

By WEEK Producer

November 27, 2012 Updated Nov 28, 2012 at 12:01 AM CDT

Austin, TX -- a Texas man uses his head to brainstorm a billboard idea.


"Using your head" is an over-worked phrase...except when It's exactly correct.


In this case, the smooth surface of Brandon Chicotsky's bald noggin is the perfect palate for an advertiser.


For 320-bucks the creator of "bald logo dot com" and his team will spend six hours hitting the streets of Austin, drumming up attention...and hopefully, business for whichever company is boldly emblazoned on his head.


"Bald logo dot com" donates a percentage of its profits to the national Alopecia Areata Foundation, which supports people with disease-caused hair loss.