The super bowl is all about the biggest and the best. This is about a fight to the fullest.
The 20th Annual competitive eating contest that is the "wing bowl" is all about gluttony,.
At the Wells Fargo Center in Philadelphia, competitors stuffed themselves with pounds of chicken wings before thousands of cheering spectators.
The winner of today's contest -- Takeru Kobayashi managed to eat 337 chicken wings in 30 minutes!
That's 337 wings in 30 minutes...beating last year's record of 255 wings.
Kobayashi claimed a $20,000 cash prize for his victory.